Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your Google listing. This isn't a thin site: real client logos, a dedicated Solar PV project category, and 132 other websites linking to yours, a genuinely strong foundation. Despite that, only two searches return your site anywhere on Google, both near-misses of your name rather than the name itself, and neither brings a single visit. It's all detailed below, with what to do about each one.
Semrush tracks exactly two searches returning your site anywhere in Google's results: "nd electrical" and "n and d electrical". Both are close variants of DTN Electrical, not the name itself, and both sit on page five. "DTN Electrical" is not tracked as a search at all, despite 20-plus years in business and a client list that includes real, named commercial accounts.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| n and d electrical | 1,000 | 48th. Your best position anywhere, and it's not your real name. | 48th |
| nd electrical | 590 | 50th, same story. | 50th |
| dtn electrical | n/a | Not tracked. Your own business name returns nothing. | Absent |
| solar pv dublin / carlow / kildare | n/a | Not tracked. Your named coverage areas. | Absent |
132 other websites link to dtnelectrical.com, real backlink equity most sites this size never build. None of it has converted into a ranking for anything a homeowner or a commercial client would actually type into Google.
This is not a design problem. Real client logos, a real project gallery, and 132 real sites linking in are already there. What's missing is aim: a Google listing that says something, and pages that name the places and services you actually cover. This is steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
1,590 people a month, and neither search is your actual business name.
Visits already arriving from either search today: 0.
132 real sites link to you. None of that authority has turned into a ranking yet.
A business with 132 sites linking to it and 20-plus years of real commercial work has more going for it, on paper, than most of the installers we review. None of that shows up in search yet because nothing on the site is aimed at a real search. You know your close rate and what a job is worth. That's the sum worth doing on your side.
Real backlink equity like this doesn't stay unclaimed forever, and it's easier to put a real 20-year track record to work now than to rebuild link equity like this from scratch later.